The best way to think of a blog is this: A blog is a way to set up a website without having to know anything about setting up a website.
Two keys here: 1. You don't need to know any programming and 2. People can subscribe to it, so the content goes to them (through Google Reader, etc. or iTunes if it's a podcast) and they don't have to continually hunt for you.
Scott: "I don't want people to have to struggle to find my content. If they want it, I want them to have it at all times and make it as effortless for them to get as possible."
(That's a great takeaway piece of advice)
POSTED BY BRIAN A. KLEMS