Chris Brogan keynoted continues as he talks about how his book Trust Agents came about--he wasn't seeking a book deal when he was approached about writing the book. He was focused on blogging.
He advises searching out new ways to get your word out instead of choosing traditional paths.
"Don't go where ever the road may lead. Go where there's no road and leave a trail." he says.
He suggests not being afraid to give things away for free, as it generates interest and can create a market for you.
POSTED BY SCOTT FRANCIS