Saturday, September 19, 2009

David Mathison: Drive Your Online Book Sales

David Mathison, author of Be the Media, sells all his books himself, not through retailers—mostly through his website.

The book is the most expensive and the lowest margin in your information empire—so repurpose your content create more opportunities to get your message to people.

How do you drive traffic to the website:
  • on-page: keywords, placement, format
  • off page: quantity/quality inbound links
Use Google Toolbar find higher ranking sites, then make relationships with those sites so they link back to you. You can also use My Yahoo or iGoogle to do this: stream an RSS of your blog onto your homepage. Having these high ranking sites link to your site will raise your rank. Digg also help to attract quality links to your site.


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