Friday, September 18, 2009

Christina Katz: Meaningful Platforms (Continued)

"Blogging: There's a whole chapter on it in my book. I have A LOT to say about it, more than we have time for here. So here's what I'm going to say: Don't start blogging until you're ready to put some energy into it in that cheerful, consistent way I talked about earlier."

In the prioritized platform to-do list, she advises you: Do your website first. Start your blog last.

Another great gem from Christina: "Platform building isn't any one thing you do. It's everything you do."

POSTED BY Jessica Strawser, Editor, WD magazine

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