If you have a fan base, don't sign a publishing contract. Control you audience and control you rights. If you can do it yourself, why sign away 95% of your profits to a publish who probably won't do much for you?
If you do sign with a publisher, have an attorney to help you guard your rights as an artist. A strong platform gives you the ability to negotiate with publishers. So focus on audience building.
David Mathison doesn't sell through Barnes and Noble so that he retains all information about each person who buys the book. That allows him to see how they're using the book and what other services and products they need.
Posted by Melissa Hill