Chris Brogan starts out talking about how new technology is simply a tool. What matters is the audience and who you want to connect with. It's nice to hear some one bring things back to the human level. When people get all wrapped up in talking about social media sometimes they forget that it's really a means to an end and it's all really about communication.
His point: you don't have to get in line; don't line up for the slush pile that editors and agents won't read. The point is finding ways to connect with people and get their attention.
POSTED BY SCOTT FRANCIS