Saturday, September 19, 2009

David Mathison: Building an Effective Author Website (continued)

Tips for author websites:
  • The key to an author site is to get contact information. To do that you need to offer something of value, like a free download.
  • You need a way to drive people to your site.
  • For search engine optimization put important information and key words at the top.
  • Promiscuously place a button to buy the book.
  • Find services like Paypal of One Shopping Cart to manage sales. Sales Force helps you manage your customer information.
Posted by Melissa Hill

1 comment:

  1. and make clear navigation and fast load or the potential reader leaves before seeing anything. don't go craxy with flash concept and color and fonts. KISS principle. and don't auotoload sound or else you've whistle blown on surfing at work.