Saturday, September 19, 2009

David Mathison: Building an Effective Author Website

David Mathison, author of Be the Media, talks about developing a web presence.
  • New technology like blogs and podcasts makes writers as powerful as the world's largest news organizations.
  • The most important thing, more than finding a publisher or agent, is building platform. The author website is one of the best ways to building your customers list.
  • Instead of aiming for millions of fans, aim for 1,000 true fans.
  • Everyone should have products that they give away for free to build a fan base.
  • To have the widest fan base you must have an array of products with different values.
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2 comments:

  1. PearlOctober 2, 2009 at 11:55 AM

    and an area that regularly updates for stickiness.

    ReplyDelete
  2. PearlOctober 2, 2009 at 11:56 AM

    watch the updates tho -- two broken links and I presume the site is dead and unmaintained.

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