Saturday, September 19, 2009

David Mathison: Building an Effective Author Website

David Mathison, author of Be the Media, talks about developing a web presence.
  • New technology like blogs and podcasts makes writers as powerful as the world's largest news organizations.
  • The most important thing, more than finding a publisher or agent, is building platform. The author website is one of the best ways to building your customers list.
  • Instead of aiming for millions of fans, aim for 1,000 true fans.
  • Everyone should have products that they give away for free to build a fan base.
  • To have the widest fan base you must have an array of products with different values.
Posted by Melissa


  1. and an area that regularly updates for stickiness.

  2. watch the updates tho -- two broken links and I presume the site is dead and unmaintained.