Saturday, September 19, 2009

Chris Brogan keynote: Community vs. an audience

"What's the difference between a community and an audience? Turn the chairs in."

Brogan advises spending the time getting to know your potential readers--create a dialogue with them.

He says the trick of promoting is to not talk about yourself--that learning to talk about other people is the best way to get people to talk about you.

POSTED BY SCOTT FRANCIS

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