Al mentions how he wasn't originally interested in developing an iPhone app for his book, because he didn't know anything about iPhone or iPhone apps. But had a meeting where it was displayed to him that more people will have cell phone access than computer access within the next five years--so, this is a great, untapped publishing market.
Al mentions that if you're interested in creating an iPhone app, though, you really need to make it part of the iPhone world, where you're competing with apps like Tetris (is it bad that I've got the Tetris theme song cranking out in my head?).
So, while iPhone apps have a lot of potential, authors need to make sure they're doing the right way.
POSTED BY ROBERT LEE BREWER