David Mathison: Building an Effective Author Website

David Mathison, author of Be the Media, talks about developing a web presence.

• New technology like blogs and podcasts makes writers as powerful as the world's largest news organizations.
• The most important thing, more than finding a publisher or agent, is building platform. The author website is one of the best ways to building your customers list.
• Instead of aiming for millions of fans, aim for 1,000 true fans.
• Everyone should have products that they give away for free to build a fan base.
  
• To have the widest fan base you must have an array of products with different values.

Posted by Melissa