David Mathison: Building an Effective Author Website (continued)

Tips for author websites:

• The key to an author site is to get contact information. To do that you need to offer something of value, like a free download.
• You need a way to drive people to your site.
• For search engine optimization put important information and key words at the top.
• Promiscuously place a button to buy the book.
• Find services like Paypal of One Shopping Cart to manage sales. Sales Force helps you manage your customer information.

Posted by Melissa Hill