Opening Address: Format vs. Content

Mike Shatzkin has jumped straight into his address by looking at what media was, what it is, and where it's headed. For instance, he's mentioned how format used to dictate content; now, format is a little more ambiguous.

Mike used the terms horizontal for the old media, vertical for the new media.

He also mentioned that the sales of books as "books" is shrinking.

POSTED BY ROBERT LEE BREWER